Rosette Stone will be able to use the application to monitor Facebook wall conversations, post comments in real-time, and respond and report various interactions, providing wider customer visibility. Customers can use the support tab on Rosetta Stone's Facebook fan page to search Rosetta Stone's knowledge base, submit tickets, and chat with customer service agents. In a statement to the press, Jay Topper, senior vice president of customer success at Rosetta Stone, expressed how Parature for Facebook will be beneficial to Rosetta Stone's customers. "We are excited to have an integrated application that enables us to engage further with our learners in this popular social media channel," said Topper. "We put incredible focus on our leaners' success; and providing a superior overall experience. This will encourage our learners to socialize with Rosetta Stone at any time, from anywhere, in multiple languages, and in a manner that fits in well with their communications style. Parature for Facebook is another strategic channel to help us accomplish this goal."
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